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NOVA Hospitality Group
NOVA demo

MARKETING AI

Marketing AI

Guests, campaigns, channels, promotions, reputation — analyzed live.

Demo modeExcellentLast analyzed: Aug 27, 03:19 AM
Marketing Intelligence v3
Demo calculations

Campaign truth, not attributed-revenue theatre

RAIOS keeps spend, attributed revenue, modeled incrementality and contribution visibly separate so the owner can see what the campaign likely created — not only what the platform claimed.

100%
Evidence coverage
8 connected demo domains
Revenue truth model

Attributed and incremental value remain separate throughout the calculation.

Attributed revenueAMD 1,856,000
Modeled incrementalAMD 1,249,830
Marketing spendAMD 320,000
Incremental marginAMD 104,942
Modeled incremental revenue
AMD 1,249,830
67% of attributed revenue in the bounded demo model
Incremental ROAS
3.91×
Attributed ROAS: 5.80×
CAC / LTV relationship
220.6×
AMD 281 · AMD 62,000 CAC · LTV
Attribution coverage
81.2%
New guests supported by channel evidence
Demo
Budget pacing
78.6%

Committed campaign budget consumed

Demo
Channel concentration
33.4%

Largest revenue share in one channel

Demo
Promotion quality
37.2%

Incremental margin divided by promotion revenue

Demo
Negative review pressure
7.3%

Weighted inverse sentiment across review platforms

14 evidence-backed rules

What the production Marketing Agent evaluates

Every rule requires its metrics, minimum sample, evidence, confidence and human approval. Missing data produces silence, not invented advice.

Human approval required
Efficiency
Low ROAS
Budget pacing
Campaign fatigue
Channel concentration
Incrementality
Incrementality gap
Attribution coverage
Contribution margin
Acquisition & retention
CAC / LTV pressure
Reactivation gap
Promotion
Promotion dilution
Promotion cannibalization
Reputation & capacity
Negative reviews
Review response SLA
Daypart opportunity

Marketing health

Where marketing stands right now.

Score

92

Excellent

Strong reputation and email ROAS — opportunity to expand loyalty.

Monthly guests

4,180

New guests

1,140

Returning

72.7%

ROAS

5.80x

CAC

281 ֏

LTV

62,000 ֏

NPS

68

Reputation

4.8 / 5

Marketing spend

320,000 ֏

Attributed revenue

1,856,000 ֏

AI confidence

92%

Campaigns

Active, scheduled, paused and completed campaigns.

CampaignChannelStatusSpendRevenueROASGuests
Tasting menu spotlightends in 240h
EmailActive28,000 ֏384,000 ֏13.70x128
Dry-aged steak campaignends in 336h
Paid socialActive118,000 ֏620,000 ֏5.25x218
Seasonal preview (influencer)ended
InfluencerCompleted74,000 ֏168,000 ֏2.27x64

Channel performance

Spend, revenue and ROAS by channel.

ChannelSpendRevenueROASGuestsSharevs prior
Email28,000 ֏384,000 ֏13.71x16820.7%+6.8%
Paid social118,000 ֏620,000 ֏5.25x21833.4%+4.2%
Search42,000 ֏268,000 ֏6.38x9614.4%+2.4%
Organic0 ֏246,000 ֏28013.3%+4.4%
Referral4,000 ֏132,000 ֏33.00x847.1%+3.2%
Influencer74,000 ֏148,000 ֏2.00x488.0%-2.4%
Delivery0 ֏58,000 ֏323.1%+1.4%
Other / unallocated54,000 ֏0 ֏0.00x00.0%0.0%

ROI analysis

Return on marketing investment by initiative.

InitiativeInvestedReturnROIPaybackOwner
Email program28,000 ֏384,000 ֏+1272%2dMariam
Dry-aged campaign118,000 ֏620,000 ֏+425%8dMariam
Referral program4,000 ֏132,000 ֏+3200%1dMariam

Customer acquisition

Funnel from impression to guest.

New guests this month

1,140

Customer acquisition cost

281 ֏

CAC trend

-12.4%

Impressions
268,000conversion 3.4%
Clicks
9,112conversion 24.6%
Site visits
2,242conversion 50.8%
Guests
1,140

Retention & loyalty

Cohorts, returning rate and lifetime value.

CohortGuestsReturningAvg spendLTVvs prior
VIP loyalists62094%28,000 ֏128,000 ֏+3.2%
Regulars1,64078%18,000 ֏62,000 ֏+2.4%
Casual1,68046%12,400 ֏24,000 ֏+0.6%
New guests1,14034%11,200 ֏13,800 ֏+5.4%

Promotion performance

Redemptions, revenue and incremental margin.

PromotionKindRedemptionsRevenueIncr. marginEffectiveness
Chef's tasting bundle128/200 used
Bundle128384,000 ֏148,000 ֏88%
Chef's table experience42/80 used
Seasonal42268,000 ֏118,000 ֏84%
Loyalty tier rewards168/300 used
Loyalty168320,000 ֏96,000 ֏82%

Guest segmentation

Segments by tier, ticket, frequency and estimated total segment revenue (size × ticket × visits, includes non-marketing channels).

SegmentTierGuestsAvg ticketVisits/moSegment revenue (est.)Growth
Fine-dining VIPsVIP62028,000 ֏2.44,166,400 ֏+5.4%
Celebration bookingsRegular48032,000 ֏0.91,382,400 ֏+4.2%
Wine clubVIP32024,000 ֏2.82,150,400 ֏+6.8%
Corporate dinersRegular38022,400 ֏1.61,361,920 ֏+2.4%

Reputation & reviews

Ratings, review volume, sentiment and trend by platform.

PlatformRatingReviewsSentimentTrend
Google4.8 / 596892%+1.6%
TripAdvisor4.9 / 534294%+2.2%
Instagram4.9 / 521496%+4.2%
Yandex4.7 / 58488%+0.4%

Marketing forecast

Projected guests, revenue and ROAS.

Guests

4,578

Revenue

1,917,660 ֏

Spend

327,348 ֏

Avg ROAS

5.86x

Confidence

83%

Day 1Day 30

Recommendations

Highest-impact marketing actions right now.

RecommendationImpactConfidenceOwner
Expand email programEmail ROAS 13.7x — largest untapped scale.
240,000 ֏ /mo90%Mariam
Grow wine clubWine club LTV 128k with +6.8% growth.
148,000 ֏ /mo82%Mariam

Marketing timeline

Events, updates and decisions.

Aug 27, 05:24 AM

90-day forecast: 8% revenue growth at current spend.

Marketing AI · Forecast

Aug 27, 04:36 AM

VIP retention up 3.2% on the wine club segment.

Marketing AI · Retention

Aug 27, 03:54 AM

Email channel now largest ROI driver.

Marketing AI · Channels

Aug 27, 03:19 AM

Tasting menu campaign continuing to over-deliver on ROAS.

Marketing AI · Campaigns

Marketing AI operates on deterministic demo data. Live data will replace it after integration.