MARKETING AI
Marketing AI
Guests, campaigns, channels, promotions, reputation — analyzed live.
Campaign truth, not attributed-revenue theatre
RAIOS keeps spend, attributed revenue, modeled incrementality and contribution visibly separate so the owner can see what the campaign likely created — not only what the platform claimed.
Attributed and incremental value remain separate throughout the calculation.
Committed campaign budget consumed
Largest revenue share in one channel
Incremental margin divided by promotion revenue
Weighted inverse sentiment across review platforms
What the production Marketing Agent evaluates
Every rule requires its metrics, minimum sample, evidence, confidence and human approval. Missing data produces silence, not invented advice.
Marketing health
Where marketing stands right now.
Score
92
Strong reputation and email ROAS — opportunity to expand loyalty.
Monthly guests
4,180
New guests
1,140
Returning
72.7%
ROAS
5.80x
CAC
281 ֏
LTV
62,000 ֏
NPS
68
Reputation
4.8 / 5
Marketing spend
320,000 ֏
Attributed revenue
1,856,000 ֏
AI confidence
92%
Campaigns
Active, scheduled, paused and completed campaigns.
| Campaign | Channel | Status | Spend | Revenue | ROAS | Guests | |
|---|---|---|---|---|---|---|---|
Tasting menu spotlightends in 240h | Active | 28,000 ֏ | 384,000 ֏ | 13.70x | 128 | ||
Dry-aged steak campaignends in 336h | Paid social | Active | 118,000 ֏ | 620,000 ֏ | 5.25x | 218 | |
Seasonal preview (influencer)ended | Influencer | Completed | 74,000 ֏ | 168,000 ֏ | 2.27x | 64 |
Channel performance
Spend, revenue and ROAS by channel.
| Channel | Spend | Revenue | ROAS | Guests | Share | vs prior | |
|---|---|---|---|---|---|---|---|
| 28,000 ֏ | 384,000 ֏ | 13.71x | 168 | 20.7% | +6.8% | ||
| Paid social | 118,000 ֏ | 620,000 ֏ | 5.25x | 218 | 33.4% | +4.2% | |
| Search | 42,000 ֏ | 268,000 ֏ | 6.38x | 96 | 14.4% | +2.4% | |
| Organic | 0 ֏ | 246,000 ֏ | — | 280 | 13.3% | +4.4% | |
| Referral | 4,000 ֏ | 132,000 ֏ | 33.00x | 84 | 7.1% | +3.2% | |
| Influencer | 74,000 ֏ | 148,000 ֏ | 2.00x | 48 | 8.0% | -2.4% | |
| Delivery | 0 ֏ | 58,000 ֏ | — | 32 | 3.1% | +1.4% | |
| Other / unallocated | 54,000 ֏ | 0 ֏ | 0.00x | 0 | 0.0% | 0.0% |
ROI analysis
Return on marketing investment by initiative.
| Initiative | Invested | Return | ROI | Payback | Owner | |
|---|---|---|---|---|---|---|
| Email program | 28,000 ֏ | 384,000 ֏ | +1272% | 2d | Mariam | |
| Dry-aged campaign | 118,000 ֏ | 620,000 ֏ | +425% | 8d | Mariam | |
| Referral program | 4,000 ֏ | 132,000 ֏ | +3200% | 1d | Mariam |
Customer acquisition
Funnel from impression to guest.
New guests this month
1,140
Customer acquisition cost
281 ֏
CAC trend
-12.4%
Retention & loyalty
Cohorts, returning rate and lifetime value.
| Cohort | Guests | Returning | Avg spend | LTV | vs prior |
|---|---|---|---|---|---|
| VIP loyalists | 620 | 94% | 28,000 ֏ | 128,000 ֏ | +3.2% |
| Regulars | 1,640 | 78% | 18,000 ֏ | 62,000 ֏ | +2.4% |
| Casual | 1,680 | 46% | 12,400 ֏ | 24,000 ֏ | +0.6% |
| New guests | 1,140 | 34% | 11,200 ֏ | 13,800 ֏ | +5.4% |
Promotion performance
Redemptions, revenue and incremental margin.
| Promotion | Kind | Redemptions | Revenue | Incr. margin | Effectiveness | |
|---|---|---|---|---|---|---|
Chef's tasting bundle128/200 used | Bundle | 128 | 384,000 ֏ | 148,000 ֏ | 88% | |
Chef's table experience42/80 used | Seasonal | 42 | 268,000 ֏ | 118,000 ֏ | 84% | |
Loyalty tier rewards168/300 used | Loyalty | 168 | 320,000 ֏ | 96,000 ֏ | 82% |
Guest segmentation
Segments by tier, ticket, frequency and estimated total segment revenue (size × ticket × visits, includes non-marketing channels).
| Segment | Tier | Guests | Avg ticket | Visits/mo | Segment revenue (est.) | Growth | |
|---|---|---|---|---|---|---|---|
| Fine-dining VIPs | VIP | 620 | 28,000 ֏ | 2.4 | 4,166,400 ֏ | +5.4% | |
| Celebration bookings | Regular | 480 | 32,000 ֏ | 0.9 | 1,382,400 ֏ | +4.2% | |
| Wine club | VIP | 320 | 24,000 ֏ | 2.8 | 2,150,400 ֏ | +6.8% | |
| Corporate diners | Regular | 380 | 22,400 ֏ | 1.6 | 1,361,920 ֏ | +2.4% |
Reputation & reviews
Ratings, review volume, sentiment and trend by platform.
| Platform | Rating | Reviews | Sentiment | Trend | |
|---|---|---|---|---|---|
| 4.8 / 5 | 968 | 92% | +1.6% | ||
| TripAdvisor | 4.9 / 5 | 342 | 94% | +2.2% | |
| 4.9 / 5 | 214 | 96% | +4.2% | ||
| Yandex | 4.7 / 5 | 84 | 88% | +0.4% |
Marketing forecast
Projected guests, revenue and ROAS.
Guests
4,578
Revenue
1,917,660 ֏
Spend
327,348 ֏
Avg ROAS
5.86x
Confidence
83%
Recommendations
Highest-impact marketing actions right now.
| Recommendation | Impact | Confidence | Owner | |
|---|---|---|---|---|
Expand email programEmail ROAS 13.7x — largest untapped scale. | 240,000 ֏ /mo | 90% | Mariam | |
Grow wine clubWine club LTV 128k with +6.8% growth. | 148,000 ֏ /mo | 82% | Mariam |
Marketing timeline
Events, updates and decisions.
90-day forecast: 8% revenue growth at current spend.
Marketing AI · Forecast
VIP retention up 3.2% on the wine club segment.
Marketing AI · Retention
Email channel now largest ROI driver.
Marketing AI · Channels
Tasting menu campaign continuing to over-deliver on ROAS.
Marketing AI · Campaigns
Marketing AI operates on deterministic demo data. Live data will replace it after integration.