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NOVA Hospitality Group
NOVA demo

MARKETING AI

Marketing AI

Guests, campaigns, channels, promotions, reputation — analyzed live.

Demo modeAttentionLast analyzed: Aug 27, 03:27 AM
Marketing Intelligence v3
Demo calculations

Campaign truth, not attributed-revenue theatre

RAIOS keeps spend, attributed revenue, modeled incrementality and contribution visibly separate so the owner can see what the campaign likely created — not only what the platform claimed.

100%
Evidence coverage
8 connected demo domains
Revenue truth model

Attributed and incremental value remain separate throughout the calculation.

Attributed revenueAMD 1,426,000
Modeled incrementalAMD 912,355
Marketing spendAMD 460,000
Incremental marginAMD 0
Modeled incremental revenue
AMD 912,355
64% of attributed revenue in the bounded demo model
Incremental ROAS
1.98×
Attributed ROAS: 3.10×
CAC / LTV relationship
103.6×
AMD 274 · AMD 28,400 CAC · LTV
Attribution coverage
71.4%
New guests supported by channel evidence
Demo
Budget pacing
66.0%

Committed campaign budget consumed

Demo
Channel concentration
32.8%

Largest revenue share in one channel

Demo
Promotion quality
21.9%

Incremental margin divided by promotion revenue

Demo
Negative review pressure
22.5%

Weighted inverse sentiment across review platforms

14 evidence-backed rules

What the production Marketing Agent evaluates

Every rule requires its metrics, minimum sample, evidence, confidence and human approval. Missing data produces silence, not invented advice.

Human approval required
Efficiency
Low ROAS
Budget pacing
Campaign fatigue
Channel concentration
Incrementality
Incrementality gap
Attribution coverage
Contribution margin
Acquisition & retention
CAC / LTV pressure
Reactivation gap
Promotion
Promotion dilution
Promotion cannibalization
Reputation & capacity
Negative reviews
Review response SLA
Daypart opportunity

Marketing health

Where marketing stands right now.

Score

71

Attention

Reviews slipping and CAC rising — retention needs attention.

Monthly guests

4,820

New guests

1,680

Returning

58.4%

ROAS

3.10x

CAC

274 ֏

LTV

28,400 ֏

NPS

42

Reputation

4.3 / 5

Marketing spend

460,000 ֏

Attributed revenue

1,426,000 ֏

AI confidence

79%

Campaigns

Active, scheduled, paused and completed campaigns.

CampaignChannelStatusSpendRevenueROASGuests
Delivery first-order promoends in 336h
DeliveryActive168,000 ֏420,000 ֏2.50x380
Lunch bento pushends in 168h
Paid socialActive96,000 ֏342,000 ֏3.56x214
Loyalty program relaunchstarts in 48h
EmailScheduled0 ֏0 ֏0.00x0

Channel performance

Spend, revenue and ROAS by channel.

ChannelSpendRevenueROASGuestsSharevs prior
Delivery168,000 ֏420,000 ֏2.50x38029.5%-3.2%
Paid social168,000 ֏468,000 ֏2.79x34032.8%+2.4%
Search68,000 ֏216,000 ֏3.18x14815.1%+4.6%
Organic0 ֏168,000 ֏22011.8%+2.1%
Email12,000 ֏96,000 ֏8.00x686.7%-1.4%
Influencer44,000 ֏42,000 ֏0.95x282.9%-6.4%
Referral0 ֏16,000 ֏161.1%+0.4%

ROI analysis

Return on marketing investment by initiative.

InitiativeInvestedReturnROIPaybackOwner
Lunch bento push96,000 ֏342,000 ֏+256%12dMariam
Delivery promotion168,000 ֏420,000 ֏+150%21dMariam
Influencer partnership44,000 ֏42,000 ֏-4%Mariam

Customer acquisition

Funnel from impression to guest.

New guests this month

1,680

Customer acquisition cost

274 ֏

CAC trend

+8.6%

Impressions
620,000conversion 2.2%
Clicks
13,640conversion 18.4%
Site visits
2,510conversion 66.9%
Guests
1,680

Retention & loyalty

Cohorts, returning rate and lifetime value.

CohortGuestsReturningAvg spendLTVvs prior
VIP loyalists24084%18,000 ֏64,000 ֏+0.8%
Regulars1,42062%10,800 ֏28,400 ֏-1.8%
Casual2,18034%7,200 ֏12,400 ֏-3.6%
New guests1,68022%6,800 ֏7,400 ֏+1.2%

Promotion performance

Redemptions, revenue and incremental margin.

PromotionKindRedemptionsRevenueIncr. marginEffectiveness
Bento lunch bundle214/400 used
Bundle214342,000 ֏96,000 ֏76%
First-order discount380/500 used
Discount380420,000 ֏68,000 ֏68%
Friday happy hour62/180 used
Happy hour6296,000 ֏24,000 ֏48%

Guest segmentation

Segments by tier, ticket, frequency and estimated total segment revenue (size × ticket × visits, includes non-marketing channels).

SegmentTierGuestsAvg ticketVisits/moSegment revenue (est.)Growth
Office lunch regularsRegular1,42010,800 ֏2.43,680,640 ֏+2.1%
Delivery regularsRegular9808,400 ֏3.12,552,160 ֏-1.4%
Family dinersCasual72014,800 ֏1.21,278,720 ֏+3.4%
Sushi loyalistsVIP24018,000 ֏2.81,209,600 ֏+0.8%

Reputation & reviews

Ratings, review volume, sentiment and trend by platform.

PlatformRatingReviewsSentimentTrend
Google4.4 / 598678%-0.8%
TripAdvisor4.3 / 524674%+0.2%
Instagram4.6 / 518486%+1.6%
Yandex4.2 / 512868%-1.8%

Marketing forecast

Projected guests, revenue and ROAS.

Guests

5,120

Revenue

1,462,320 ֏

Spend

466,774 ֏

Avg ROAS

3.13x

Confidence

73%

Day 1Day 30

Recommendations

Highest-impact marketing actions right now.

RecommendationImpactConfidenceOwner
Address weekend review complaintsGoogle and Yandex reviews cite weekend wait times.
220,000 ֏ /mo82%Mariam
Relaunch loyalty programRegular cohort retention slipping — loyalty program can lift LTV.
140,000 ֏ /mo86%Mariam
Retarget site visitors70% of visits do not convert to guests.
96,000 ֏ /mo74%Mariam

Marketing timeline

Events, updates and decisions.

Aug 27, 05:36 AM

New-guest conversion slipping across mid-funnel.

Marketing AI · Acquisition

Aug 27, 04:48 AM

Delivery channel ROAS holding at 2.5x.

Marketing AI · Channels

Aug 27, 03:54 AM

Loyalty relaunch campaign scheduled.

Marketing AI · Campaigns

Aug 27, 03:27 AM

Google reviews dropping — weekend wait times cited.

Marketing AI · Reputation

Marketing AI operates on deterministic demo data. Live data will replace it after integration.