MARKETING AI
Marketing AI
Guests, campaigns, channels, promotions, reputation — analyzed live.
Campaign truth, not attributed-revenue theatre
RAIOS keeps spend, attributed revenue, modeled incrementality and contribution visibly separate so the owner can see what the campaign likely created — not only what the platform claimed.
Attributed and incremental value remain separate throughout the calculation.
Committed campaign budget consumed
Largest revenue share in one channel
Incremental margin divided by promotion revenue
Weighted inverse sentiment across review platforms
What the production Marketing Agent evaluates
Every rule requires its metrics, minimum sample, evidence, confidence and human approval. Missing data produces silence, not invented advice.
Marketing health
Where marketing stands right now.
Score
71
Reviews slipping and CAC rising — retention needs attention.
Monthly guests
4,820
New guests
1,680
Returning
58.4%
ROAS
3.10x
CAC
274 ֏
LTV
28,400 ֏
NPS
42
Reputation
4.3 / 5
Marketing spend
460,000 ֏
Attributed revenue
1,426,000 ֏
AI confidence
79%
Campaigns
Active, scheduled, paused and completed campaigns.
| Campaign | Channel | Status | Spend | Revenue | ROAS | Guests | |
|---|---|---|---|---|---|---|---|
Delivery first-order promoends in 336h | Delivery | Active | 168,000 ֏ | 420,000 ֏ | 2.50x | 380 | |
Lunch bento pushends in 168h | Paid social | Active | 96,000 ֏ | 342,000 ֏ | 3.56x | 214 | |
Loyalty program relaunchstarts in 48h | Scheduled | 0 ֏ | 0 ֏ | 0.00x | 0 |
Channel performance
Spend, revenue and ROAS by channel.
| Channel | Spend | Revenue | ROAS | Guests | Share | vs prior | |
|---|---|---|---|---|---|---|---|
| Delivery | 168,000 ֏ | 420,000 ֏ | 2.50x | 380 | 29.5% | -3.2% | |
| Paid social | 168,000 ֏ | 468,000 ֏ | 2.79x | 340 | 32.8% | +2.4% | |
| Search | 68,000 ֏ | 216,000 ֏ | 3.18x | 148 | 15.1% | +4.6% | |
| Organic | 0 ֏ | 168,000 ֏ | — | 220 | 11.8% | +2.1% | |
| 12,000 ֏ | 96,000 ֏ | 8.00x | 68 | 6.7% | -1.4% | ||
| Influencer | 44,000 ֏ | 42,000 ֏ | 0.95x | 28 | 2.9% | -6.4% | |
| Referral | 0 ֏ | 16,000 ֏ | — | 16 | 1.1% | +0.4% |
ROI analysis
Return on marketing investment by initiative.
| Initiative | Invested | Return | ROI | Payback | Owner | |
|---|---|---|---|---|---|---|
| Lunch bento push | 96,000 ֏ | 342,000 ֏ | +256% | 12d | Mariam | |
| Delivery promotion | 168,000 ֏ | 420,000 ֏ | +150% | 21d | Mariam | |
| Influencer partnership | 44,000 ֏ | 42,000 ֏ | -4% | — | Mariam |
Customer acquisition
Funnel from impression to guest.
New guests this month
1,680
Customer acquisition cost
274 ֏
CAC trend
+8.6%
Retention & loyalty
Cohorts, returning rate and lifetime value.
| Cohort | Guests | Returning | Avg spend | LTV | vs prior |
|---|---|---|---|---|---|
| VIP loyalists | 240 | 84% | 18,000 ֏ | 64,000 ֏ | +0.8% |
| Regulars | 1,420 | 62% | 10,800 ֏ | 28,400 ֏ | -1.8% |
| Casual | 2,180 | 34% | 7,200 ֏ | 12,400 ֏ | -3.6% |
| New guests | 1,680 | 22% | 6,800 ֏ | 7,400 ֏ | +1.2% |
Promotion performance
Redemptions, revenue and incremental margin.
| Promotion | Kind | Redemptions | Revenue | Incr. margin | Effectiveness | |
|---|---|---|---|---|---|---|
Bento lunch bundle214/400 used | Bundle | 214 | 342,000 ֏ | 96,000 ֏ | 76% | |
First-order discount380/500 used | Discount | 380 | 420,000 ֏ | 68,000 ֏ | 68% | |
Friday happy hour62/180 used | Happy hour | 62 | 96,000 ֏ | 24,000 ֏ | 48% |
Guest segmentation
Segments by tier, ticket, frequency and estimated total segment revenue (size × ticket × visits, includes non-marketing channels).
| Segment | Tier | Guests | Avg ticket | Visits/mo | Segment revenue (est.) | Growth | |
|---|---|---|---|---|---|---|---|
| Office lunch regulars | Regular | 1,420 | 10,800 ֏ | 2.4 | 3,680,640 ֏ | +2.1% | |
| Delivery regulars | Regular | 980 | 8,400 ֏ | 3.1 | 2,552,160 ֏ | -1.4% | |
| Family diners | Casual | 720 | 14,800 ֏ | 1.2 | 1,278,720 ֏ | +3.4% | |
| Sushi loyalists | VIP | 240 | 18,000 ֏ | 2.8 | 1,209,600 ֏ | +0.8% |
Reputation & reviews
Ratings, review volume, sentiment and trend by platform.
| Platform | Rating | Reviews | Sentiment | Trend | |
|---|---|---|---|---|---|
| 4.4 / 5 | 986 | 78% | -0.8% | ||
| TripAdvisor | 4.3 / 5 | 246 | 74% | +0.2% | |
| 4.6 / 5 | 184 | 86% | +1.6% | ||
| Yandex | 4.2 / 5 | 128 | 68% | -1.8% |
Marketing forecast
Projected guests, revenue and ROAS.
Guests
5,120
Revenue
1,462,320 ֏
Spend
466,774 ֏
Avg ROAS
3.13x
Confidence
73%
Recommendations
Highest-impact marketing actions right now.
| Recommendation | Impact | Confidence | Owner | |
|---|---|---|---|---|
Address weekend review complaintsGoogle and Yandex reviews cite weekend wait times. | 220,000 ֏ /mo | 82% | Mariam | |
Relaunch loyalty programRegular cohort retention slipping — loyalty program can lift LTV. | 140,000 ֏ /mo | 86% | Mariam | |
Retarget site visitors70% of visits do not convert to guests. | 96,000 ֏ /mo | 74% | Mariam |
Marketing timeline
Events, updates and decisions.
New-guest conversion slipping across mid-funnel.
Marketing AI · Acquisition
Delivery channel ROAS holding at 2.5x.
Marketing AI · Channels
Loyalty relaunch campaign scheduled.
Marketing AI · Campaigns
Google reviews dropping — weekend wait times cited.
Marketing AI · Reputation
Marketing AI operates on deterministic demo data. Live data will replace it after integration.